Hello, I’m Nina Lyow!
I’m a UX designer based in NYC leveraging a strong research foundation and passion for emerging technologies that deliver intuitive solutions to solve user needs and impact business outcomes.
I believe that good design empowers users to engage in the present with digital products as their companions.
Selected Work
Generating Patents Workshop
Lead a workshop focused on leveraging enterprise design thinking for generating new patent ideas
UX Research | Workshop Facilitation
GenAI for Bank Risk Management
Gen AI powered tool to assess risk and control descriptions according to a bank’s RCSA methodology
UX/UI | Content Design
YuTu
This mobile app helps university students sell their skills to fellow students looking for affordable services
UX/UI Design
Frozen Rescue Game
Platformer game developed in p5.js
Code | Game Design
IBM UX Research Platforms
Conducted a JTBD study to understand the research process for UX researchers and people who do research (Designers, PM)
UX Research | JTBD Methodology
Banking Virtual Assistant
This virtual agent augments Kore.ai virtual assistant capabilities with watsonx gen AI to enhance customer care at banks
UX/UI | Content Design
Thrive
This mobile app encourages people to make new friends through shared experiences
UX/UI Design | User Research
Giving Back
DAISI Marketing Campaign
Created marketing videos to showcase how DAISI’s 2-day workshops bring the value of watsonx gen AI technologies to nonprofits
Content Design | Marketing
Skindie Newsletter
As a staff member of Skindie I redesigned the newsletter, created brand guidelines, and contributed as an author
Newsletter Design | Graphic Design