Hello, I’m Nina Lyow!

I’m a UX designer based in NYC leveraging a strong research foundation and passion for emerging technologies that deliver intuitive solutions to solve user needs and impact business outcomes.

I believe that good design empowers users to engage in the present with digital products as their companions.

 

Selected Work

Generating Patents Workshop

Lead a workshop focused on leveraging enterprise design thinking for generating new patent ideas

UX Research | Workshop Facilitation

GenAI for Bank Risk Management

Gen AI powered tool to assess risk and control descriptions according to a bank’s RCSA methodology

UX/UI | Content Design

YuTu

This mobile app helps university students sell their skills to fellow students looking for affordable services

UX/UI Design

Frozen Rescue Game

Platformer game developed in p5.js

Code | Game Design

 

IBM UX Research Platforms

Conducted a JTBD study to understand the research process for UX researchers and people who do research (Designers, PM)

UX Research | JTBD Methodology

Banking Virtual Assistant

This virtual agent augments Kore.ai virtual assistant capabilities with watsonx gen AI to enhance customer care at banks

UX/UI | Content Design

Thrive

This mobile app encourages people to make new friends through shared experiences

UX/UI Design | User Research

Giving Back

DAISI Marketing Campaign

Created marketing videos to showcase how DAISI’s 2-day workshops bring the value of watsonx gen AI technologies to nonprofits

Content Design | Marketing

Skindie Newsletter

As a staff member of Skindie I redesigned the newsletter, created brand guidelines, and contributed as an author

Newsletter Design | Graphic Design